Charlotte Melchert Charlotte Melchert

Ahotu launches new checkout

The world’s biggest endurance sports calendar, Ahotu, now has a revamped platform and a renewed brand, introducing many new features to its global user base

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Vanessa Vogel Vanessa Vogel

World's Sports Group continues to grow and gear up the business

Sports-tech companies are seeing a big boost after the pandemic. In 2021, more than 2 billion USD were invested in Europe and over 10 billion USD globally in the category. Swedish World's Sports Group AB, which runs Ahotu and World’s Marathons, just closed an investment round to continue scaling and by doing so doubled the valuation of the company.

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