— News

Partnerships, products & perspectives.

The latest announcements, integrations and insights from World's Sports Group.

WSG · Nov 27, 2025

Ahotu and mika:timing join forces to streamline order management and deliver a better athlete experience

Ahotu has partnered with mika:timing, a global leader in race timing and event solutions, to provide race organisers with a seamless way to increase reach and simplify order management.

WSG · Jul 23, 2025

Ahotu and Eventrac announce seamless integration to enhance event visibility and race registration

Ahotu has partnered with Eventrac, a premier online event management and marketing platform, to provide event organisers with an effortless way to increase international visibility and streamline participant sign-ups.

WSG · Apr 17, 2025

Ahotu and iTAB celebrate one year partnership – Bringing personalised medal products to thousands of global runners

The world's leading medal personalisation provider iTAB and the global endurance event platform Ahotu are celebrating the one-year anniversary of their partnership.

WSG · Mar 3, 2025

Ahotu and Strava join forces to get athletes race-ready

Ahotu has partnered with Strava, the 135-million-strong digital sports community, to level up race-day preparation for athletes.

WSG · Oct 3, 2024

A new collaboration between Ahotu and TRITON set to make new triathlon series global

The TRITON World Series and Ahotu have partnered to further extend TRITON's global footprint.

WSG · Aug 27, 2024

Ahotu announced as title sponsor of inaugural Silverstone Run Fest

World's Sports Group is thrilled to announce that Ahotu will be the title sponsor of the inaugural Silverstone Run Fest.

WSG · Jul 22, 2024

Ahotu and The Feed announce new partnership to enhance athlete experience

Ahotu and The Feed announce a new partnership designed to elevate the athletic experience for endurance sports participants.

Charlotte Melchert · Sep 29, 2023

Ahotu is thrilled to announce a collaboration with Garmin

Ahotu, the world's largest and most comprehensive calendar for endurance sports, is delighted to announce a collaboration with Garmin.

Charlotte Melchert · May 9, 2023

Ahotu launches new checkout

Ahotu launches new check-out functionality, allowing athletes to register directly for events on the platform.

Charlotte Melchert · Jan 25, 2023

The leading endurance calendar Ahotu has launched a new site and brand

The world's biggest endurance sports calendar, Ahotu, now has a revamped platform and a renewed brand, introducing many new features to its global user base.

Vanessa Vogel · Jan 24, 2023

World's Sports Group continues to grow and gear up the business

Swedish World's Sports Group AB, which runs Ahotu and World's Marathons, just closed an investment round to continue scaling and doubled the valuation of the company.

Charlotte Melchert · Apr 21, 2022

WSG will be the official partner of the European Running Business Conference 2022 in Stockholm

World's Sports Group will be the official conference partner for ERBC 2022 taking place September 15-17th 2022 in Stockholm.

WSG · Jul 2, 2021

World's leading race calendar, Ahotu.com, expands coverage to include all major endurance event formats

Ahotu, a trusted source of information on running events for many years, is now adding triathlon, cycling, swimrun and twelve other formats to its calendar.

WSG · Jan 19, 2021

Mass-participation events in 2021 and beyond — Reasons for optimism

Why race organisers and the endurance industry as a whole can look forward with optimism to the medium-term future.

WSG · Dec 17, 2020

The outcome of 2020 for the running industry

How the running industry navigated 2020 and what it means for the years ahead.

WSG · Oct 12, 2020

Runners are optimistic and ready to travel to live events

New research from WSG shows runners are eager to return to in-person races and travel internationally for events.

WSG · Sep 29, 2020

Keep track of Postponed or Cancelled Events globally with Ahotu Marathons live event tracker

Ahotu Marathons launches a global tracker to help athletes stay up to date with postponed and cancelled events worldwide.

WSG · Jul 22, 2020

WSG launch Virtual Events and share our insights about the new format

WSG launches Virtual Events and shares insights about the new format reshaping endurance participation.

WSG · Mar 24, 2020

How to face Covid-19 outbreak as an endurance event organiser

Practical guidance for endurance event organisers navigating the Covid-19 outbreak.

WSG · Jul 17, 2019

World's Marathons and Ahotu join forces, forms World's Sports Group

World's Marathons and Ahotu announce a merger, forming World's Sports Group to power the next generation of endurance participation.