Ahotu and Uptrip join forces to transform travel into unforgettable race experiences.
Ahotu, the world's leading endurance race discovery platform, today announced a new partnership with Uptrip, the innovative travel rewards app developed by Lufthansa Innovation Hub. Together, the two companies are encouraging travelers to explore the world through endurance sports by combining interactive travel rewards with access to thousands of races across the globe.
Designed for today's experience-driven travelers, Uptrip transforms traditional travel rewards into an engaging digital collecting experience. Rather than simply earning points, users complete themed collections inspired by the journeys they take, unlocking exclusive rewards along the way.
The new Ahotu Collection brings endurance sports into the Uptrip ecosystem for the first time, inviting travelers to discover races around the world as part of their next adventure.
By completing the Ahotu Collection in the Uptrip app, users unlock an exclusive discount on their next race entry through Ahotu. The reward can be used for thousands of endurance events worldwide, from iconic marathons and scenic trail races to triathlons, cycling events, and many more.
As younger generations increasingly prioritize meaningful experiences over material rewards, travel is no longer just about where you go, it's about what you experience once you get there. Whether it's an ekiden relay in Japan, a multi-day trail race in the Alps, or an Olympic-distance triathlon on the Mediterranean coast, endurance events offer travelers a unique way to discover destinations through sport.
"People today travel to experience something authentic," said Charlotte Melchert, CEO of World's Sports Group. "Together with Uptrip, we're inspiring travelers to discover new destinations through endurance sports while rewarding them for exploring the world and challenging themselves."
The partnership reflects a shared vision between Ahotu and Uptrip: making travel more engaging, more active, and more memorable. By connecting digital travel rewards with real-world sporting experiences, the collaboration encourages people to see every journey as an opportunity to discover something new.
By combining travel rewards with race discovery, Ahotu and Uptrip are making it easier than ever to explore new destinations, take on new challenges, and create experiences worth collecting.
About Ahotu
Ahotu is the world's leading endurance race calendar, helping athletes discover and register for thousands of running, triathlon, cycling, swimming, obstacle course, and multisport events in more than 190 countries. Ahotu connects athletes with unforgettable race experiences around the world, making it easier than ever to find the next challenge.
About Uptrip
Uptrip is a travel rewards app that turns every journey into a collecting experience. Users scan their boarding passes from Lufthansa Group airlines within the app and receive digital collectible cards in return. These cards can be combined into collections and redeemed for rewards such as lounge access, upgrades, or participation in prize draws, turning flights into real, tangible benefits. In this way, every trip becomes part of a rewarding travel experience.
