From Training to Race Day: Ahotu and adidas Running App Launch the “10K WITH AHOTU”

A global 10K challenge connecting training, community and the world of racing, giving runners the chance to turn their virtual achievement into a place at an adidas-sponsored marathon in 2027.

Ahotu, the global running and race discovery platform, has partnered with the adidas Running App to launch the "10K WITH AHOTU" Virtual Race, inviting runners around the world to take on a 10K challenge from wherever they are.

The partnership brings together two complementary parts of the running journey. The adidas Running App gives runners the tools and motivation to prepare, with training plans, performance insights, challenges and a global running community, while Ahotu connects runners with races and helps them discover their next running experience. According to adidas, its running ecosystem is a way to connect runners, help them track their progress and set goals, and enable them to discover virtual races and challenges.

The "10K WITH AHOTU" Virtual Race takes that journey one step further, from training, to completing a challenge, to potentially standing on the start line of an iconic marathon.

From a 10K to your next marathon

The challenge is simple: complete a 10K in a single session on 29 November 2026.

Runners who complete the distance will earn the exclusive "10K WITH AHOTU" race badge and unlock a 10% discount on Ahotu. They will also have the opportunity to enter a prize draw for the chance to win a race bib for one of three 2027 marathons: Lima, Stockholm or Manchester.

The draw adds a tangible next step to the virtual experience. All three marathon destinations are part of the adidas running ecosystem, creating a natural progression from completing the 10K challenge to experiencing an adidas-backed race in person.

For Ahotu, this connection is at the heart of the partnership.

"At Ahotu, our goal is to help runners discover their next challenge and make it easier for them to turn their running ambitions into real experiences," says Charlotte Melchert, CEO of Ahotu. "That's what makes this partnership with adidas Running so exciting. The adidas Running app supports runners with their training, motivation and community they need to reach their goals, while Ahotu connects them with the races that can become their next big milestone. With the '10K WITH AHOTU' Virtual Race, we're bringing those two worlds together and the prize draw makes that journey even more exciting by giving runners the chance to go from completing a virtual 10K to lining up at an adidas-sponsored marathon in 2027."

Registration is now open

Registration for the "10K WITH AHOTU" Virtual Race is already open.

Runners can start preparing with the adidas Running app and join the global challenge ahead of 29 November 2026, when participants will complete their 10K in a single session.