Brand book
v 1.0
01-2023
About Ahotu
Ahotu is the world’s most comprehensive racing calendar providing athletes from all over the world with information about more than 70,000 endurance races globally.
The calendar contains many different formats such as running events, triathlons, and cycling races. It also provides organisers with tools to promote their events. Each month hundreds of thousands of athletes visit the website to discover events.
How
To make races globally accessible and easy for everyone to explore the world through endurance
What
A marketplace where sellers (organizers) and buyers (runners etc) can easily organize, find and book races.
Why
One destination for information that makes it possible to discover and experience the world of endurance
Company values
Simplicity
To scale we need to simplify. To go to market faster we need to simplify. We strive for simplicity in all things: our product, our marketing, our services, and our processes. Simplicity helps us find clear, efficient and flexible solutions. What’s important is that this allows us to make changes more easily later.
Be Humble, Be Curious
None of us has all the answers, so we must listen, be curious and always look for an opportunity to learn from others. And while there’s always a time and place to celebrate individual accomplishments, ateam.
Trust, defined as a firm belief in the reliability, ability, or strength of a person or object, is essential to any relationship. We build trust in every relationship.
Each and everyone is unique in their own way. At World’s Sports Group we want everyone to bring their best self forward and feel a sense of belonging. We embrace all cultures, races, ethnicities, genders, sexual orientations, ages, abilities, perspectives, and ways of thinking. Through diversity of backgrounds, differing experiences, opinions and views, we aim to build a sustainable business.
When we work as a team we are at our strongest. We know how we fit into the organization overall and actively try to collaborate with one another to optimize the workflow for the good of the company. With empathy and humility, we seek win-for-all solutions.
Trust
Diversity & Inclusion
Succeed as a Team
Logo
Take a minute to write an introduction that is short, sweet, and to the point. If you sell something, use this space to describe it in detail and tell us why we should make a purchase. Tap into your creativity. You’ve got this.
Colors
Take a minute to write an introduction that is short, sweet, and to the point. If you sell something, use this space to describe it in detail and tell us why we should make a purchase. Tap into your creativity. You’ve got this.
Green 70
#00C282
Green 80
#01AD6F
Green 10
#D4FDE6
Green 60
#0CD693
Green 5
#EAFFF4
Green 70
#00C282
Brand colors
UI Colors
Blue 100
#191B52
Black
#000000
White
#FFFFFF
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Logo
Take a minute to write an introduction that is short, sweet, and to the point. If you sell something, use this space to describe it in detail and tell us why we should make a purchase. Tap into your creativity. You’ve got this.
Lockup
Clearspace
Colors