Our Story

World’s Sports Group is a global company founded in Sweden. We offer a wide range of digital services for the endurance sports events industry.

2025 Growth & Expansion

This year, our race directory grew significantly as we launched new features on Ahotu, expanded into new languages, and welcomed an amazing community of race organizers.

2024 Strava Maps

We partnered with Strava to make race planning easier and more fun by adding route maps to thousands of events.

2023 Garmin Partnership

In August, Garmin users gained access to Ahotu events on both mobile and web, making event discovery and training integration even easier.

2023 Rebrand & Redesign

With a fresh brand identity, a new design, and a robust tech stack, Ahotu moved closer to becoming the world’s most comprehensive endurance sports calendar and booking platform.

2021 Multiple Formats Added

Endurance athletes love variety—and so do we! in 2021, we added 20 new event formats, including triathlons and cycling races, to Ahotu.

2020 Virtual Running Events

When the pandemic hit, we adapted by including virtual races, enabling organizers and athletes to connect and compete despite physical distance.

2019 Ahotu Merger: WSG is formed

Worldsmarathons.com merged with Ahotu Marathons—the world’s largest running event calendar—forming the World’s Sports Group (WSG).

2018 Launch of RaceOffice™

To better serve our growing client base, we developed a user friendly order management system, RaceOffice™.

2017 Marketplace Expansion

We launched the World’s Marathons marketplace, enabling the promotion and sale of race entries worldwide. Our first client in Cyprus quickly saw a surge in international registrations.

2016 The story began

It all started with a global directory of marathon and half-marathon events. That same year, the company was proud to be selected for the prestigious STING Accelerator program in Stockholm.