World's Sports Group
Ahotu
A short introduction

Brand book

Ahotu
Ahotu brand book 26–05

Wordmark

Ahotu Green

Ahotu logo

Black

Ahotu logo

White

Ahotu logo

Clear space

Ahotu logo

External partners

Ahotu × The Feed.

Clear space

Ahotu × The Feed. clear space

Things to avoid

Don’t stretch

Don’t change color

Don't outline

Don’t use shadows

Don’t rotate

Don’t use in a sentence

Welcome to

Ahotu
Ahotu brand book 26–05

Colors

Primary

Ahotu Green

#00C282

Soft Black

#202228

White

#FFFFFF

Green 10

#D4FDE6

Green 40

#86E8BE

Green 60

#0CD693

Green 5

#EAFFF4

Ahotu
Ahotu brand book 26–05

Fonts

Inter is a workhorse of a typeface carefully crafted & designed for a wide range of applications, from detailed user interfaces to marketing & signage.

Inter

ABCDEFGHIJKL
MNOPQRSTUV
WXYZ

abcdefghijklm
nopqrstuvwxyz
0123456789 &→!

Black 56pxDiscover the world
Black 32pxDiscover the world
Black 24pxDiscover the world
Black 16pxDiscover the world
Bold 56pxDiscover the world
Bold 32pxDiscover the world
Bold 24pxDiscover the world
Bold 16pxDiscover the world

Body 24 – Discover the world

Body 18 – Discover the world

Body 16 – Discover the world

Body 14 – Discover the world

Body 12 – Discover the world

Photography style — 01

Capture the person in the crowd and not just the crowd.

Photography style — 02

Focus on the moments that make up the experience.

Photography style — 03

Moments that are relevant regardless of participant level.

Download Ahotu logo pack here

Contact

Anders Hedegard

Head Of Brand & Design

anders@ahotu.com